|POOR/SMELLY OPERA GOERS WITH BOLLINGER|
We are are constantly told Opera Holland Park allows poor and smelly people to sample the delights of high opera thus the Dame was grateful to a reader for alerting her to the OHP Scenario advertising rate card......it makes informative reading.....
ADVERTISING RATE CARD
SCENARIO Opera Holland Park’s programme for the season
During the season we have 98% occupancy with audience numbers exceeding 40,000 Our opera season runs from the beginning of June to beginning of August.
Our audiences are made up of professional people
27% Senior Managers – such as Chief Executives or Finance Professionals etc 27% Traditional Managers – such as Accountants, Medical Practitioners etc 24% Modern Professionals – such as teachers, software designers etc 78% of our audience is made up of professional people
Our audiences are high earning
25% earns in excess of £100,000 45% earns from £50,000 > £100,000 26% earns from £30,000 > £50,000
Two thirds of our audience are local or from within central London.
Looking at the guts of this you can see that the audience is far from being poor and culturally deprived: in fact, it looks like us poor old taxpayers are subsidising high rollers who don't even live in the Rotten Borough.
Something else emerges too....if it still makes losses with a 98% occupancy then 'Foxy' Volpe's claim that one day his plaything will make profits is the stuff of operatic fantasy.
Put the thing out of its misery now....it's a long term loser.